ROI – Return on your investment

Ten different customers may give you ten different answers on how they look at their return on investment when they purchase machinery – the Color Drop DTF customer is no different.

ROI calculations can get very complicated when you take into consideration what exactly happens at your business.  When calculating a TRUE ROI, you must cosider all areas of your business – the five most important are

• Soft costs, ie. Labor
  Operator, Supervisor, Office staff, Daily costs to run the business
• Downtime & Availability
  Most businesses are more interested in UTILIZATION of each person and machine
  Don’t just figure what you are producing hourly, figure what you are losing when the machine is not in operation
• Changeover time
  In wide format roll-to-roll printing, it is best to gang your art and simplly allow the printer to run 6,7,8 hours consistently.  Time spent preparing saves changeover time later
• Throughput/Performance
  Goal:  Produce more per shift with the same costs – producing more absorbs your hourly/daily cost
• Quality
  Yes, consumables in the DTF world aren’t as expensive as in the DTG arena, however, errors cost money – reduce your errors and your bottom line will improve.  It’s not the $10 of film, $2 of ink or 50 cents of adhesive you wasted, it the time to go back and do it right
  As my Grandfather, a great carpenter taught me, “Measure twice, cut once!”